IN A NUTSHELL . . .
Boring Books for Bedtime is a bedtime story podcast for the sleepless, the stressed, the anxious, the insomniacs—anyone who struggles with the endless, annoying brain chatter that keeps us up at night.
Insomnia and anxiety are surging problems worldwide. In the U.S. alone, 1 in 10 are plagued by chronic insomnia. Sleeplessness accounts for $136 billion in lost productivity every year. This has led to a booming “sleep aids” market that hit $67 billion globally in 2019, and will exceed $92 billion by 2024.
While 65% of that market is pharmaceutical, that share is declining in favor of alternate approaches—specialty mattresses and blankets, sleep trackers, behavioral therapies, apps, music, audiobooks, and ... podcasts! That's where this boring podcast comes in.
STATS & AUDIENCE
Boring Books for Bedtime currently has more than 1.25 million downloads across the full catalog.
Each new episode receives an average of 4,700 downloads in its first 7 days, and 8,000 downloads in its first 30 days (IAB certified & 3rd party verified).
65% of our audience is aged 18-34, and more than 64% of total listenership is female.
More than 60% of listeners subscribe on the growing podcast platform of Spotify, where 20,000 people follow episodes.
The largest listening audience is in the United States (43%), along with a substantial audience in the United Kingdom (35%). Canada, Australia, Ireland, the Philippines, India, and Germany follow. And audiences with more than 200 downloads in the past six months can be found in 48 other sleep-deprived countries.