IN A NUTSHELL . . .
Boring Books for Bedtime is a bedtime story podcast for the sleepless, the stressed, the anxious, the insomniacs—anyone who struggles with the endless, annoying brain chatter that keeps us up at night.
Insomnia and anxiety are surging problems worldwide. In the U.S. alone, 1 in 7 are plagued by chronic insomnia. Sleeplessness accounts for $100 billion in lost productivity every year. This has led to a booming “sleep aids” market that hit $5.1 billion globally in 2022, and will exceed $6.1 billion by 2028.
While 65% of that market is pharmaceutical, that share is declining in favor of alternate approaches like sleep trackers, specialty mattresses and blankets, behavioral therapies, apps, music, audiobooks, and ... podcasts! That's where this boring podcast comes in.
STATS & AUDIENCE
Boring Books for Bedtime currently has more than
6.5 million downloads across the full catalog.
Each new episode receives an average of 12,000 downloads in its first 7 days, and 20,000+ downloads in its first 30 days (IAB certified & 3rd party verified).
50% of our audience is aged 18-34, and 65% of total listenership is female.
50% of listeners tune in on Spotify, where more than 46,000 people all over the world follow our growing catalog of episodes. Thousands more follow our video version on YouTube.
The largest listening audience is in the United States (57%), along with substantial audiences in the United Kingdom, Canada, Australia, Ireland, Germany, New Zealand, Sweden, Japan, and India. Audiences with 500+ downloads in the past six months are found in more than 40 other countries.
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So helpful! This podcast is wonderful. It helps me quiet my mind, and I get a bedtime story. Some days, meditation podcasts just don’t work, but I can always drift off to Boring Books for Bedtime.