IN A NUTSHELL . . .
Boring Books for Bedtime is a bedtime story podcast for the sleepless, the stressed, the anxious, the insomniacs—anyone who struggles with the endless, annoying brain chatter that keeps us up at night.
Insomnia and anxiety are surging problems worldwide. In the U.S. alone, 1 in 7 are plagued by chronic insomnia. Sleeplessness accounts for $100 billion in lost productivity every year. This has led to a booming “sleep aids” market that hit $5.1 billion globally in 2022, and will exceed $6.1 billion by 2028.
While 65% of that market is pharmaceutical, that share is declining in favor of alternate approaches like sleep trackers, specialty mattresses and blankets, behavioral therapies, apps, music, audiobooks, and ... podcasts! That's where this boring podcast comes in.
STATS & AUDIENCE
Boring Books for Bedtime currently has more than
5.5 million downloads across the full catalog.
Each new episode receives an average of 10,500 downloads in its first 7 days, and 17,000 downloads in its first 30 days (IAB certified & 3rd party verified).
55% of our audience is aged 18-34, and more than 64% of total listenership is female.
More than half of listeners subscribe on Spotify, where 42,000 people follow episodes.
The largest listening audience is in the United States, along with a substantial audience in the United Kingdom. Listeners in Canada, Australia, Ireland, Germany, New Zealand, India, and Sweden follow. Audiences with more than 500 downloads in the past six months can be found in dozens of other sleep-deprived countries.
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So helpful! This podcast is wonderful. It helps me quiet my mind, and I get a bedtime story. Some days, meditation podcasts just don’t work, but I can always drift off to Boring Books for Bedtime.