IN A NUTSHELL . . .
Boring Books for Bedtime is a weekly, ad-free, entirely listener-supported bedtime story podcast for the sleepless, the stressed, the anxious, the insomniacs—anyone who struggles with the endless, annoying brain chatter that keeps us up at night.
​
Insomnia and anxiety are surging problems worldwide. In the U.S. alone, 1 in 8 are plagued by chronic insomnia. Sleeplessness accounts for $100 billion in lost productivity every year. This has led to a booming “sleep aids” market that will exceed $6.1 billion by 2028.
While 65% of that market is pharmaceutical, that share is declining in favor of alternate approaches like sleep trackers, specialty mattresses and blankets, behavioral therapies, apps, music, audiobooks, and ... podcasts! That's where this boring podcast comes in.
STATS & AUDIENCE
Boring Books for Bedtime currently has more than
12.6 million downloads across the full catalog, which includes more than 350 hours of relaxing reading.
Each new episode receives an average of 11,000 downloads in its first 7 days, and 17,000+ downloads in its first 30 days (IAB certified & 3rd party verified).
50% of our audience is aged 18-34, and 65% of total listenership is female.
Our largest audience is on Apple, followed by Spotify, where in the last year alone, more than 87,000 people have tuned in from all over the world for close to one million hours of relaxation. Thousands more follow our video version on YouTube.
The largest listening audience is in the United States (57%), along with substantial audiences in the United Kingdom, Canada, Australia, Ireland, Germany, New Zealand, Sweden, the Netherlands, and India. A hundred more countries tune in around the world for better sleep, too!
“
So helpful! This podcast is wonderful. It helps me quiet my mind, and I get a bedtime story. Some days, meditation podcasts just don’t work, but I can always drift off to Boring Books for Bedtime.