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IN A NUTSHELL . . .

Boring Books for Bedtime is a weekly, ad-free bedtime story podcast for the sleepless, the stressed, the anxious, the insomniacs—anyone who struggles with the endless, annoying brain chatter that keeps us up at night.

Insomnia and anxiety are surging problems worldwide. In the U.S. alone, 1 in 7 are plagued by chronic insomnia. Sleeplessness accounts for $100 billion in lost productivity every year. This has led to a booming “sleep aids” market that hit $5.1 billion globally in 2022, and will exceed $6.1 billion by 2028.


While 65% of that market is pharmaceutical, that share is declining in favor of alternate approaches like sleep trackers, specialty mattresses and blankets, behavioral therapies, apps, music, audiobooks, and ... podcasts! That's where this boring podcast comes in.

STATS & AUDIENCE

Boring Books for Bedtime currently has more than

7 million downloads across the full catalog, which includes more than 230 hours of relaxing reading.


Each new episode receives an average of 12,000 downloads in its first 7 days, and 20,000+ downloads in its first 30 days (IAB certified & 3rd party verified).


50% of our audience is aged 18-34, and 65% of total listenership is female.


Our largest audience is on Apple, followed by Spotify, where more than 47,000 people all over the world follow our growing catalog of episodes. Thousands more subscribe to our video version on YouTube.


The largest listening audience is in the United States (57%), along with substantial audiences in the United Kingdom, Canada, Australia, Ireland, Germany, Korea, Sweden, Japan, and India. A hundred more countries are tuning in around the world for better sleep, too!

So helpful! This podcast is wonderful. It helps me quiet my mind, and I get a bedtime story. Some days, meditation podcasts just don’t work, but I can always drift off to Boring Books for Bedtime.

 

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